Active delivery platform for wash-off
products
By Simon
Pitman
3/19/2007 - Ensuring the delivery of active
ingredients for wash-off products has always proved
challenging because they do just that - wash off. That is
until the introduction of a new delivery platform designed to
retain active ingredients once foaming products have been
rinsed off.
Wash
On has been developed by California-based company Aquea
Scientific as a platform for the delivery of active
ingredients in surfactant-based products such as soaps,
facial cleansers, body washes and shampoos.
The delivery
platform is based on patented technology that encapsulates
active ingredients into micron-sized particles, which are in
turn positively charged.
As a result of the positive
charge, the company claims that the particles are then
attracted to both skin and hair, which is naturally negatively
charged, enfusing it with enough sticking power to ensure they
are retained throughout the day, even after rinsing and
patting dry.
The technology provides formulators with
an alternative means of active ingredients delivery, which
until now has been limited to either rinse-off or leave-on
products, which have, until now, limited the product
development scope of many surfactant-based.
The
company believes that one area where this kind of innovation
might prove particularly feasible is the application of
sunscreens, indeed a Wash On featuring an SPF was named Best
New Technology at 2006 HBA awards, held in New York last
September.
But likewise, the delivery system could
prove valuable for a range of active ingredients, including
those used to treat acne, anti-aging and
moisturization.
So far Wash On has been included in
Freeze 24-7 Ice Shield Facial Cleanser, where it incorporates
an SPF 15 moisturizer in the product, marketed as an aid in
the prevention of sun-induced damage to the
skin.
"Incidental sun exposure accounts for 80 per cent
of the average lifetime exposure for an individual, yet just
40 per cent of adults use sun protection regularly and 25 per
cent never do", said Dave Compton, president and CEO of Aquea
Scientific.
"Now, men and women can realize everyday
protection against incidental sun exposure simply by washing,"
he added.
|
